There are already existing Bone Substitute Material on
the market. But none of them produce at a low-cost. Currently, Western
orthopedic device firms, get most of their business through Western developed
countries. Patients there are willing and able to spend their money on
sophisticated orthopedic devices. Most of those Bone Substitute material on the
market are too expensive for the low and most middle class Asian consumers. Therefore,
Synjectos® will establish local factories in SE Asia to make basic, low-cost
versions of those top of the line Western products for the SE Asian market and
doing so making it affordable for the low and middle class SE Asian patients. The
package concept of Synjectos® also saves resources and avoids excessive garbage
in the hospital.
We understand that our target market needs more
than just Bone Substitute (BSM) Material. The need grew out of the special
needs of a Bone Cement all in one system, which makes the surgical procedure
easier, faster, safer and cheaper. Our target
SE Asian surgeons wants to have this new possibility which they consider as a major
improvement. There is a need for a low-cost Bone Cement all in one
system, which solves patient and surgeon
problems especially in developing countries like Indonesia, India, Thailand, Malaysia, and Vietnam. We
don't just sell a BSM, we sell a new concept and a new low-cost surgical
procedure.
The enormous need of BSM is difficult to fulfill
in developing countries like Indonesia and Vietnam. Take as example Indonesia,
a country with more than 250 million people from which more than a third of its population drives a motor-vehicle (83 million registered motor-vehicles) and roads thick with SUVs and motorbikes,
driven by the rising prevalence of traumatic injury through motor vehicle
accidents in the emerging markets, and osteoarthritic low energy fractures in
members of the aging population. In Indonesia Orthopaedic surgeons treat
hundreds of cases of trauma that occur each week. The
high number of facilities among motorcyclist reflects
the dominance of two-wheelers on the SE Asian country streets.
Beside traumatic injury through
motor, Natural Catastrophes such as earthquake and tsunamis, are causing many
thousands injuries from time to time. As example a heavy earthquake with a
magnitude of 6.3 on the Richter scale, struck the Indonesian Island Java in the
early morning of May 27, 2006. The earthquake caused 36.299 injured people
while the tsunami of 26 December 2004 caused 125.000 injured people. Earthquake
and tsunamis casualties were mainly suffering from musculoskeletal injuries,
especially fractures.